To be your own brand

During the Winter of 2007 I opened an art gallery in Laguna Beach. It was located in a beautiful but expensive building. I added great shoes to the inventory. Thus the gallery became known as High Art Shoes/Assunta Fox Gallery. We sold enough shoes to cover our expenses and even sold some major art pieces but the location did not produce enough revenue to go beyond expense as we learned quickly. So when another entrepreneur wanted to take over my lease I accepted. Since then I have been busy focussing on my own art. Expanding my techniques. My mixed media photo has now evolved into what I call Mixed Process Art. This technique is a layering of different applications of paint, print, photo, glaze and drawing. It is so tactile, inspiring and intellectually stimulating. The process is so involved and reminds me of a science project put together for a science exhibit. I have had several shows in which this art has been a focus. My next major exhibit for which I am working will be at the James Gray Gallery in Santa Monica during the month of May.

Upcoming Exhibits and Events

This coming Valentines Day I will participate in ACE 2010 at the Palm Springs Art Museum. My Mixed Media Piece entitled "Beneath the Sun" has been entered and given the award for Art Colony Merchandising. The show will run from 2/14 through March 28th 2010. Here is a version from the original painting which is being exhibited. It is from the surf city series of mixed media experimental photographic painting. This series was created as part of a licensing with the Huntington Beach Visitors Bureau for use in marketing and merchandising. I am hopeful that the original will be sold at this years show. I will let you know.